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The Saskatchewan Construction Safety Association (SCSA) is excited to announce that its messages around constructing safety leadership are reaching more communities throughout the province in Cree, Dene, and English, over the Missinipi Broadcasting Corporation (MBC) Radio Network.

The MBC Radio Network is a vital communication medium in Saskatchewan that serves approximately 80 communities and 140,000 daily listeners ages 15 and over. It also boasts the largest adult-listening audience of any radio station covering Northern Saskatchewan and approximately 75 per cent of total listeners are Indigenous residents. 

“Raising awareness on the importance of injury reduction and prevention in all of our communities is hugely important to us as a safety association,” says SCSA President, Collin Pullar.

“Whether listeners are purchasers of construction services, newly entering the workforce, well-established in their trade, or looking to improve their business – we have important safety messages we want to convey that can bring us closer to our vision of the Safest Construction Environment in Canada.”

The SCSA began its radio broadcasts in March of 2019, which features a sponsorship of the 1 o’clock MBC News as well as daily news spots in Cree, Dene, and English. The Dene spots air on Fridays between 11 and noon in Dene communities, which includes all of the Athabasca and Mid-West regions in the province. The Cree spots run every Thursday between 11 and noon during the network-wide Cree Language programming. English spots also run during the daily 1 o’clock news in English and additionally on weekends.

MBC Radio Network covers all major centres in the province, including Saskatoon, Regina, Yorkton, Prince Albert, North Battleford, Creighton, and Meadow Lake. It also provides programming to many smaller communities, including virtually 100 per cent of all First Nations and Métis communities, municipalities, and mine sites throughout Northern Saskatchewan. Many of these communities have Cree, Dene, or Métis populations. MBC's Cree and Dene programming is nationally-recognized as leading the field in Indigenous communications and has been shared with audiences as far away as the Northwest Territories, Alberta, BC, and Ontario.

The SCSA MBC Radio Spots in Cree, Dene, and English can be heard on the 'SCSA Online' YouTube channel.

To listen to the MBC Radio Network tune in to CJLR-FM.

For more information on MBC, visit: https://www.mbcradio.com