All Hands In Initiative Reaches Thousands
According to Saskatchewan Workers’ Compensation Board (WCB) claims made in 2017, hand injuries accounted for nearly 30 percent of all injuries in the construction industry. The All Hands In hand health and safety awareness campaign was a partnership between the Saskatchewan Construction Safety Association (SCSA) and WorkSafe Saskatchewan aimed at addressing the high number of cuts and lacerations in this industry with injury prevention messaging.
Through in-person tool box talks, safety meetings and hand safety demonstrations SCSA Advisors distributed hundreds of cut resistant, co-branded gloves. Other campaign elements - which included a broadcast marketing campaign; a concentrated social media campaign which included regular Twitter and Facebook posts; and some print marketing - expanded the audience reach and engagement to the thousands. The All Hands In hand health and safety awareness initiative targetted business owners; health and safety practitioners; and employees or workers through injury prevention messaging efforts.