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Multi-Year Partnership Aimed at Initiating a Change in Attitude and a Shift in Culture

Jan
27

Media Release
FOR IMMEDIATE RELEASE
January 27, 2020

Multi-Year Partnership Aimed at Initiating a Change in Attitude and a Shift in Culture

REGINA, SK, October 17, 2019 – the Saskatchewan Construction Safety Association (SCSA) and the Saskatchewan Junior Hockey League (SJHL) are proud to announce that the partnership that was entered into for the 2017-2018 hockey season, and extended for the 2018-2019 season, is now a multi-year agreement that will see safety messaging featured prominently in the SJHL arenas, online and in print.

SCSA President, Collin Pullar, explains, “There are parallels that can be drawn between preventing critical sports injuries and preventing critical injuries in the workplace. Through our partnership with the SJHL we are doing some pretty creative stuff to make that connection. With the print and video creative that has been produced this year, we are hoping to initiate a change in attitude when it comes to preventing serious injuries and, we believe, that that change in attitude has the potential to impact how safety is viewed and practiced in this province. Today, business leaders are recognizing that losing a member of the team can impact the ability to get the job done on time and on budget. So looking at preventing the most impactful injuries makes good business sense.’

SJHL President, Bill Chow, adds, “The word ‘safety’ has become an important word, not only in the sporting world but also in the workplace. Many of the young men playing in the Saskatchewan Jr Hockey League will become employees and business owners in Saskatchewan once they have completed their hockey careers. By embracing the word “safety” now – whether that be in the context of player safety or workplace safety – these young players will have the best opportunity to have a long and successful hockey experience or, in the case of a workplace, a workday that ends with being able to see their family and loved ones. All injuries come at a cost. Embracing safety early in one’s hockey and work career pays off in immeasurable ways in the long run. The partnership between the SCSA and the SJHL highlights the idea that we can be safe while still doing what we love to do.”

It is estimated that preventable injuries cost the provincial economy $1.1 billion each year. The #SuitUp4Safety campaign is comprised of a series of safety messages that will be featured on the digital displays in each of the 12 communities that host SJHL teams, in the SCSA’s Safety Advocate newsletter, in the SJHL’s Overtime magazine and on the social media channels of both organizations. This year a 15-second and a 30-second video will be created and played during LIVE streamed events.

A short video has been created to kick off the #SuitUp4Safety campaign that features Collin Pullar “suiting up” for a hockey game and Bill Chow donning the personal protective equipment (PPE) common to the construction industry. To view, visit the SCSA YouTube channel.

For more information, please contact:

Terri Larsen
Marketing Coordinator

Saskatchewan Construction Safety Association
terril@scsaonline.ca
306.525.0175 ext. 232


About the Saskatchewan Construction Safety Association

The Saskatchewan Construction Safety Association (SCSA) is an industry-funded, membership-based, non-profit organization that provides cost-effective, accessible safety training and advice to employers and employees in the construction industry throughout the province to reduce the human and financial losses associated with injuries. Registered March 22, 1995 the SCSA is, and has been since inception, committed to injury prevention. Serving almost 10,000 member companies, the major business units of the association are Advisory Services, Corporate Development, Corporate Services, Program Services and Training. 

About the Saskatchewan Junior Hockey League

The Saskatchewan Junior Hockey League is a Junior A ice hockey league under Hockey Canada, a part of the Canadian Junior Hockey League. Open to North American-born players 20 years of age or younger, the SJHL's 12 teams play in three divisions: the Olympic Buildings, Sherwood and Viterra Divisions. A major attraction in Saskatchewan, the SJHL draws 400,000 fans each season. The winner of the SJHL playoffs advances to play in the ANAVET Cup against the champion from the MJHL, for the right to represent the Western region at the National Junior A Championship.

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